Services
strategy
A robust marketing strategy is one of the most potent ways you can launch a brand, product or service. Sadly, many 'marketing plans' are developed without the necessary analysis, making them doomed to failure from the very outset.
As the saying goes, you can't expect to get different results if you continue to do the same thing over and over again.
The key to my approach is to put my clients' business goals, and customer needs front and centre of the strategic planning process.
The planning model I am referring to is SOSTAC®. An honest exploration of each of these areas can help develop a route to success. If you are looking for different results and don't know where to begin, The Digital CMO can help.
I can work with you to build a tangible, practical and achievable strategy with realistic aims and objectives that you and your team can implement.
By incorporating your organisation's values, your current resources and customer needs, the SOSTAC® planning model helps you create a plan that is unique and right for your business.
tactics
Do you have the team and resources to execute your strategy?
Will you adopt digital display advertising? If so, what type and what is your budget?
The choice of channels and tactics is growing daily, giving you great freedom to test different approaches to help you achieve success.
Together, we will decide on what elements of the marketing mix work best for your business and your budget.
Based on your marketing strategy, I can pull together a tactical plan for you that slots into the SOSCTAC® way of doing things. With monthly reviews of what has worked and what hasn’t worked, we’ll test tactics until we hit the sweet spot.
Using the best digital tools for collaboration, Google Docs, Slack, Zoom, Loom etc. I can lead and coach your team to execute your strategy and tactics. If you do not have the in-house expertise, I have a network of freelance sector specialists who can be called upon to help your business grow.
facebook & instagram ads
There are over 9-million active advertisers on Facebook, and there are over 1-billion active Instagram users. With such fierce competition, if you advertise across these platforms and they are not performing, the knee-jerk reaction is to increase your Facebook and Instagram ad spend in the hope that it will yield better results. This isn’t necessarily true.
Marrying my expertise in leading high-performance teams to success with my hands-on experience of managing sizeable paid-social advertising budgets, I can show you a different way.
It is possible to get a pretty decent ROI from Facebook and Instagram advertising without blowing the budget. I understand the transformational power of messaging to get people to act if they are targeted correctly.
Under the guidance of Webtopia’s founder - Jessie Healy - I have completed the most advanced Facebook and Instagram Ad training there is.
Following a tried and tested process that works, I can help you say goodbye to overwhelm, tech-overload and wasted budget…. Say hello to optimised retargeting funnels, correctly allocated budget and improved conversion rates.
content
The average attention span of a human is eight seconds, so making an impact immediately will help you connect with your target audiences.
From regular blog posts, thought leadership pieces and white papers, to infographics, website copy and social media posts, content needs to be clear, straight to the point and in tune with your target audiences’ desire to learn more about your brand.
Mixing your content up can help grab the attention of your audience and demonstrate expertise. Infographics and graphical posts such as videos are ideal for sharing via social media channels, helping boost your brand value and make complicated information more understandable.
I will work with you and your team to create content that is in line with your marketing strategy to drive engagement, website visitors and to positively impact your bottom line.
sales & CRM consultancy
Are you looking to find new ways to grow your small business? If you have an in-house sales team, having the systems and processes in place that reduce friction and help your team close more deals will be of clear benefit to your business.
In the current climate, with remote working becoming the norm, improving workflows and providing access to tools where everyone has visibility over the sales funnel and client communications will help your team follow up with the right leads at the right time.
I have partnered with Emma Kennedy to complement the strategic and tactical marketing support I provide. With over 20 years’ experience providing C-level support in setting up sales and marketing teams for success, helping boost revenue, increase leads, and improve productivity, efficiency and profitability, this is a partnership made in heaven!
financial forecasting & accounts
The role of the Accountant embodies so much more than just crunching numbers and preparing financial statements; the accounts form the crux of all organisations’ growth plans.
Understanding the financial position of your business determines where you can invest resources, and what your sales and marketing strategy looks like.
The Digital CMO and The Digital Accountant have joined forces to offer tailored business coaching and Accountancy support. From day one, The Digital Accountant provides its clients with an individual training coach who can help train them with their internal controls and accounting systems. As your trusted partner for statutory reporting, The Digital Accountant can help you fulfil your business requirements with ease.
360° Consultancy
Marketing, sales and finance are three pillars where business resilience and business growth co-exist in a symbiotic relationship.
Without marketing, your sales pipeline will be harder to populate, which will, in turn, impact the finance function of your organisation. From sales targets, pricing and new product development, to marketing spend, PR, sales team remuneration and HMRC commitments; the marketing, sales and finance functions should not operate in isolation.
Avoid the clash of departments and say goodbye to working in silos with a 360° approach. Aligning your marketing, sales and finance functions helps with tracking sales trends, campaign budgeting and resource allocation.
If you are pivoting your business model and need holistic planning advice, get in touch. Working in collaboration with Emma Kennedy and The Digital Accountant, together, we will work with you and your team to help your organisation achieve its pre-defined goals for success.