Marketing Planning

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What should your Strategic Marketing focus be for 2021?

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What should your Strategic Marketing focus be for 2021?

You don’t have to do everything to be an awesome marketer, you only need to do the right things, at the right time for your brand and your audience.

Rather than give a long list of all the trends that you must follow to stay ahead of the game - I’ve pulled together my top tips for helping you fine-tune your strategic marketing focus for 2021. Check out my nifty infographic below to get an insight into how I help my clients focus on their key priorities.

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Why I love SOSTAC® and think you all should love it too

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Why I love SOSTAC® and think you all should love it too

What I love most about the SOSTAC® planning model is that it is the perfect way to break down the complexities of a marketing plan into tangible actions that all key stakeholders have a say in developing and have an element of control over. It facilitates the delegation of tasks across an organisation, allows for accountability, plays to individuals' strengths and skillsets, and encourages collaboration. It's a no-brainer as far as I am concerned!