Marketers can’t move for articles on what the latest digital marketing trends will be for the year ahead every January. I have a read a fair few and from what I can tell, the upcoming trends haven’t changed that much in 12-months.
So I wanted to take a slightly different approach and take it back to basics. We are all guilty of making New Year Resolutions we can’t keep - we start the year full of enthusiasm until the reality that (for those of us in the Northern Hemisphere) it is cold, dark, Christmas has been and gone and January is an exceptionally long month! You don’t have to do everything to be an awesome marketer, you only need to do the right things, at the right time for your brand and your audience.
So rather than give a long list of all the trends that you must follow to stay ahead of the game - I’ve pulled together my top tips for helping you fine-tune your strategic marketing focus for 2021. Check out my nifty infographic below to get an insight into how I help my clients focus on their key priorities.